I am sure that by now you have heard the old phrase content is king.  My tests have shown this is B.S.

I know this article is not what you are probably used to hearing about blog marketing but it’s true.  I will not tell you the names of sites.  I have to protect them as they are not mine.  But I will tell you why, based on facts that I have learned, one way links are more important than site content.

Recently I found this to be true because of the new client I started working for who couldn’t get to the first page of Google.

I looked at the pages they already had on the first page and found myself wondering how the heck they were even on the first page.  The quality of the writing on every single page was horrible, and seemed to be written by someone whose English skills where questionable at best.  Some of it even looked like it had been spun from a content spinner and not well-written human variations of each sentence but a cheap piece of crap article spinning software.

Due to poor keyword research by the previous SEO guy many of these pages were attempting to compete for very competitive keywords.

A 5 year old could do this good even with only a free article spinner he got in 2 minutes off of download com.

The internal site structure was all messed up, the internal links had things like ‘home’ as anchor text, there was no sitemap, and I don’t even want to get into the trashy incoming links from other sites.

So here’s what’s immediately clear from this result, if content was King there is no way in heck that those pages belonged on the first page of any search engine, not to mention Google!  So I continued my research and what did I find?

All of the sites had mucho one way links to their domain even if they were trashy links from low quality and low authority websites.  Next I examined the sites which were on later pages of Google, and I discovered that even though the non-English content was the same, there weren’t any links.  So then I decided to take a look at the pages they couldn’t get ranked and see what the problem was…it turned out to be too few incoming backlinks.

In a fortnight I became a hero.You know How? I copied the links from other pages. Now my client is able to be on the first page of Google for the  sites he hired me for.

I wanted to get fast results so I could prove to them I could handle getting quality links of power so that their sites would remain showing up with first page rankings.

They’ve entrusted their SEO needs to me, and I’ve found that the best way to maximize SEO using web 2.0 marketing blog tactics with lots of links.

Tags: backlinks, search, search engine, search engine optimization, SEO